The Xing Yue Brand was established in 1989, the Xing Yue Brand lists on the Top 100 of Zhejiang Province private enterprises and on the Top 500 of Chinese private enterprises, moreover, it has been successfully elected as 'National Large-Scale Enterprise'.

Xing Yue the brand has a very extensive portfolio of products consisting of Go-kart, ATV, Scooter, Motorcycle, Generator, etc. Currently, the Xing Yue brand has twenty-three subsidiaries, including thirteen sole investment companies, seven holding companies and three shareholder companies. Its total assets amount to 1.5 billion RMB (250 million CAD), it has 4,600 staff, among which there are more than 300 technicians with the senior or intermediate title. Xing Yue the Brand is the nationally designated manufacturer for motorcycles, and the leader of the China motorcycle engine industry.

For many years, the Xing Yue Brand has been following the guidelines of 'Guided by Market'. based on quality of life, and abide by the rules of 'honesty & credibility', this is why the Xing Yue brand executed the ISO9001 quality of services standards, it was awarded as 'Honest & Credible Enterprises' in its home town and province in China on separate occasions.